The mission

The drive behind Brim is based on the Company's mission, namely to achieve responsible, profitable management in accordance with the highest modern standards. This had become more realistic due to the changes that had taken place in the icelandic economic environment during the past few decades. Legistive changes have been more postive towards the requirements of the fishing industry. This is evident in a healthier separation of the economic and political forces in Iceland. Brim strives to maintain these standards, despite the harsh result of the economic breakdown and the political climate that has been the result of the break down.

Brim utilized this change in the business environment and at the same time prioritised its goal to support a sustainable fishery by responsible management. The Company's foundation is built on three cornerstones: Initiative, reliability and respect.

The Company's employees are well trained and experienced, so that every opportunity is used to improve the running of the business.  Brim puts emphasis on reliability and maintains high standards of quality closely linked to the market's requirements.  Respect for and knowledge of the ecosystem, the fish stocks and the environment likewise plays a leading role in the visionary drive.

By coordinating the different resources such as allocated permissible catch, financial resources and good management,  along with the knowledge and experience of its members of staff,  Brim has secured good results and takes its place amongst the best fishing companies in Iceland.